This exhibition concept was built around an Internet of Things theme. The outer walls of the stand were made white in line with Valmet’s corporate image, but once you stepped inside the stand, it was like a whole other world. The visually distinct look and IoT world were highlighted with green lights and other AV solutions. Valmet’s performance centre and analyzer and measurement technology were on display at the stand. AR-based applications were very effective at attracting interest, and Standi’s virtual band wall took care of the music.