This year saw a record number of exhibitors and visitors to the Teknologia17 event. One of the exhibitors was Valmet, who wanted their stand to be visually different and distinct. The exhibition concept was built around an Internet of Things theme. “We wanted to define the stand as our own space, with an atmosphere and audiovisual world all of its own. The spatial solution was more enclosed than what you usually see at exhibitions,” says Valmet’s marketing manager Anna-Riina Ahonen.
An inviting audiovisual world
Entrance to the stand was through the main door in the brand wall and from either side of the space, draped from above in fabric which allowed some light to pass through. Instead of fixed walls, curtains were chosen, as we wanted the interior atmosphere to be visible through and between the curtains. The aim was for the curtains to be transparent enough to attract the interest of passersby. The outer walls of the stand were made white in line with Valmet’s corporate image, but once you stepped inside the stand, it was like a whole other world. The visually distinct look and IoT world were highlighted with green lights and other AV solutions. Valmet’s performance centre and analyzer and measurement technology were on display at the stand. AR-based applications were very effective at attracting interest, and Standi’s virtual band wall took care of the music.
The idea of a concept built around the Internet of Things came from Valmet. After the brief, Standi’s designer Soili Miinala put pen to paper and visualized the final exhibition stand. Valmet’s Anna-Riina Ahonen says she was pleased that the concept was customized in the spirit of the IoT and that the appearance broke from conventional stands in a bold way. “The design and construction of the stand was very successful. We wanted the space to have a particular atmosphere and Standi’s staff were available throughout the entire construction phase, and during the exhibition itself,” comments Anna-Riina Ahonen.